The history of the site


10 Greycoat Place is located in an area which is rich in history. The building itself was first constructed in 1899 and was designed by Sir Reginald Blomfield. It was one of the great warehouses of the Army & Navy Co-operative Society. The warehouse was therefore located in close proximity to the Army & Navy’s primary trading premises on Victoria Street and was initially used for grocery storage and to fulfil export and domestic orders.

The original building was an impressive example of contemporary warehouse architecture. Architectural historians have noted that the building was a revival of a Georgian style with its use of alternating brick and circular attic windows.

Historical image of 10 Greycoat Place

In 1959 alterations were made to the façade and all of the floors of the building, which largely removed its streets presence and its historic and architectural association with the nearby Army and Navy premises. These mid-20th century alterations obscured the former warehouse use and its architectural impressiveness, only retaining the ground floor columns.

Eventually the building was converted for office use and was extensively redeveloped in the 1980s into its current layout and appearance.

Today, the building remains in a similar condition to how it looked after the 1959-1961 alterations. At various times since the 1960s, permission was granted to redevelop the site for offices and car parking, but these schemes were never implemented. From 2000, cafes and shops have been inserted into the ground floor.

The proposed scheme has been carefully designed to account for the historic character and appearance of the original building. We propose to use a brick elevation to the street which helps to re-establish the features of the original warehouse, which was once common in the area.

Historical image of 10 Greycoat Place