Thank you for visiting the consultation website for 10 Greycoat Place. Our pre-application consultation has now closed and we have since submitted a full planning application to the City of Westminster.

You can find the final proposals submitted below, along with a summary of how we have taken residents feedback on board as the proposals have developed.

We will be posting regular updates as the application progresses through planning, in order to keep local residents and the wider community informed. In the meantime, should you have any questions, please see the FAQ page or submit a question using the form and a member of the project team will endeavour to reply as soon as possible.


In Summary, our proposals include:

  • The replacement façade and restoration to the front of the building, using high quality materials which reflect the historical character of the area
  • The complete refurbishment of the internal space to create flexible office spaces that celebrate the industrial interior of the Victorian warehouse
  • Creation of a two-storey remodelling of the upper levels
  • The creation of an additional 895sqm of office space
  • A new restaurant and gym at ground floor level which will be available to local residents
  • A car free and environmentally sustainable development with enhanced cycle facilities.

Ask us your questions

As with a traditional public consultation, this website will allow residents to ask questions directly to the project team regarding the proposals. If you are unable to find the answer to your question on the Frequently Asked Questions page, please use the Q&A function on this website to ask your question, and a member of the project team will endeavour to respond within 24 hours.

FAQ - Most Popular Questions

What are you planning to do here?

GMG intends to submit a full planning application on behalf of Victoria Spaces UK to renew the front of the building which was rendered in the 1960’s with a modern brickwork interpretation of the original Victorian design.

GMG also plan to remove the existing dilapidated roof-top plant rooms and to provide a new two-storey roof level extension for office use and a new terrace area. At the ground floor, we are proposing to deliver a retail unit and gym, and to re-provide an enlarged restaurant. Our proposals will add additional capacity to the existing building as well as ensure it improves the ‘look and feel’ of the area. Our proposals will create additional jobs and maximise its contribution to the local economy.

Will the proposals for 10 Greycoat Place have an impact on the surrounding listed buildings?

The project team understands the important character of the wider area, and we are mindful that 10 Greycoat Place is located close to a number of conservation areas and listed buildings. As such, the proposals have evolved to be design led, using materials that will respect and enhance the existing character of the area.

We propose to use a brick elevation to the street which helps to re-establish the features of the original warehouse, which was once common in the area.

We are committed to engaging fully with the residents of Artillery Mansions given the proximity of Greycoat Place to the building and the wider community. This will be achieved through online and through other remote methods.

Will this redevelopment generate more traffic locally?

No. The proposals will deliver a sustainable car-free development which will include the provision of high quality and secure cycle storage, encouraging more active travel for those using the building.

How will the building be serviced?

The existing service yard area will be retained.

How much taller will the proposed refurbished building be? Will this impact the views of neighbouring buildings?

GMG is proposing a two-storey roof extension to the current development. This will allow us to maximise the economic efficiency of the building and provide additional capacity.

We appreciate that residents of neighbouring and adjacent properties could be concerned that any additional height could result in a loss of sunlight or light spillage. As part of this application, we will conduct a full Daylight/Sunlight Assessment which will be submitted with the planning application. GMG is also committed to meeting with residents of Artillery Mansions to discuss these issues with them in more detail.

When will you be submitting this application?

We anticipate that we will be submitting an application to Westminster City Council later this summer.

Ask a question

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The Team

The team working on the proposals for 10 Greycoat Place includes:

  • Geneva Management Group

    Asset manager and project lead

  • Brunel Planning

    Planning Consultant

  • Meridian Project Management